The VO Meter Episode 57, Brad Hyland
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[Music]
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the vo meter
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measuring your voice over progress
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whether you’re a veteran voice actor
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just starting out or don’t even know how
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to set a level we’re here to help you
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avoid the pitfalls along your voiceover
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path to success
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the vo meter is brought to you by voice
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actor websites
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vocal booth to go global voice acting
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academy
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jmc demos and sennheiser
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vo meter is produced in part using
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source connect made by source
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elements.com and now your hosts
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paul stefano and sean daly
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hi everyone and welcome to episode 57 of
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the vo meter
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measuring your voice over progress so
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today we’ve got a great interview with
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maryland talent brad highland so he’s
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been doing voice over for almost two
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decades right now and he’s got a lot of
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i mean he’s just a great guy he’s very
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down to earth but he’s got a lot of
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actionable advice for people who are
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looking to get into voice over at a
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professional level
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yeah brad and i first met on the way to
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view atlanta a couple of years ago
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i knew his face from social media and
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he’s also a big guy he’s like six foot
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four
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250 pounds of muscle and i saw him in
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the in the
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airport waiting on this we were on the
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same plane it turned out so i ran up to
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him and
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said hey you’re brad something something
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i actually couldn’t remember his last
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name
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and we met we talked while we waited for
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the plane
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and then hung out pretty much all during
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view atlanta when i wasn’t lugging
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around
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a tripod or a mic stand because
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you know i was still on the team there
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and he’s a great guy
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we stayed in touch ever since i’ve been
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to his house to visit his studio
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and uh yeah just a great time whenever
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he’s around so
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looking forward to hearing that talk
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yeah i’m really looking forward to
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hearing his story too
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but before that it’s time for our vo
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meter reference levels
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voice over extra brings you the vo meter
02:01
reference levels
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uh seriously guys that’s the best you
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could come up with
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hey it’s your show
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so anything cool going on with you sean
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or is it similar to last time where
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it’s kind of uh kind of the doldrums um
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it’s actually well i’ve been keeping
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myself busy
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i mean last week i had like 20 or 25
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auditions alone which is a little bit
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higher for me so that was good i mean
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one project
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was like i auditioned for almost 10
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different characters so that was a fun
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little stretch
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wow but the editing was not like i find
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um when like i mean the bulk of what i
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do is kind of like straight lace
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narration and that i can do with my eyes
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closed at this point
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like it’s just get like you you’ve got
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your styles and like maybe give them two
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or three alternate takes and you’re just
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more confident about it
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but then like some of the video game and
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animation stuff it can be more technical
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you have to make sure you don’t clip
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and the even though the lines tend to be
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shorter you like to experiment more
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so i know sometimes it’s difficult
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putting your babies on the chopping
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block
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but yeah other than that just recorded a
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couple e-learning modules it was a
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really busy week
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at gvaa a global voice acting academy we
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had workouts with uh steven riesberg
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doing an excellent commercial workout
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and it was really cool because we had a
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couple of members who’ve been with us
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for like
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several months to a couple years now and
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everyone
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was just having very noticeable
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improvements in their reads
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and and that that always warms the
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cockles of my heart
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so we did that and then we had one with
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our dialect coach eliza simpson
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um working on an appalachian accent that
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was interesting
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really mm-hmm yeah because i mean it’s
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it’s really
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we’d actually worked on like a texan
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accent which is kind of like
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what people what comes to mind when you
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think of a southern accent
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and so this one was like a little bit
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more what was that so for some people it
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depends on
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how much for some people yeah depending
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on well i mean imagine on the east coast
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appalachia is a little bit more closer
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to mine um yeah
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very close but yeah literally um close
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to mine close to heart
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but yeah so that was really fun learning
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some of the more my new differences
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like the the relationship of the r
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whether or not you pronounce it
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stuff like that and then um other than
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that we had our monthly q a session
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where just
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so many people had so many questions
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some ones we’ve heard before like how do
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you solicit agents or how do i get them
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to work
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one talent actually had an interesting
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question because they were concerned
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that
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like they’d been with an agent for a
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couple of months and they were only
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getting
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like one or one to three auditions a
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month
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and so david rosenthal actually had
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really good advice on
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when you need to kind of like talk with
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your agent and see
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if communicate like hey can i get more
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auditions from you
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is there a reason why like you know not
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being afraid to open up
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the avenues of communication and then
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figuring out if it really is a good fit
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for you
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you’re not being afraid to cut bait
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either you and i have talked about this
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on a
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different episode where where i reached
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out to an agent had
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a conversation like that and their
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answer was yeah i don’t really have
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anything for you
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uh i think we should just cut ties
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[Music]
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that was okay at the time because the
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agent was not really giving me many
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opportunities and it probably wasn’t
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their fault
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but it was fine for me to move on and
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then i ultimately end up with
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three new agents after that absolutely
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and especially when you’re just so
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like beginning your career getting
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representation and stuff like that it
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can be
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nerve-wracking to start those
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conversations but what a lot of people
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forget is it is a partnership
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and like we are as valuable to them as
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they are to us
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so and if there is no value in that
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relationship
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then there you don’t need to have it but
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like we’ve said before if you
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if you do need to cut ties you can
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always be just honest
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and professional about it and i would
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like there’s no need to burn
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any bridges but yeah so the whole point
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like the kind of the theme of that q a
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was just kind of taking ownership of
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your career
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and just being in taking initiative
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whether it be
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seeking agency representation or
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maintaining good relationships with your
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agents
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yeah absolutely awesome then we wrapped
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up the week with one
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uh with another character workout with
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one of my favorite
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mentors brian summer he’s done a lot of
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games for like blizzard
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telltale games like the walking dead
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series
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uh and the wolf the wolf among us
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and um any like it’s a rare find when
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you have like an
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excellent actor who’s also just a great
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instructor
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you know i mean he he gives some of the
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most concise
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direction that i’ve ever seen in like in
06:38
and he’s helped people who do character
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stuff and who joined just because that
06:41
was the only workout available
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and then they still learn because i’m
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just like i think everyone should do
06:47
character work like to even just to
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practice whether
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or not you’re like an audiobook narrator
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or an e-learning narrator
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it’s like nothing stretches your acting
06:57
chops more than that like the character
06:59
work i think and it’s always
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even if it’s not directly applicable it
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definitely stretches you outside of your
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comfort zone and gets you more
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comfortable with experimenting with
07:08
deliveries in
07:09
all of your work all right so that
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pretty much wraps up my week
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uh what have you been up to similar to
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you auditioning and really not a whole
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lot else
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i did have one new book get released in
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in the last two weeks it’s called the
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archimedes principle
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and it’s a it’s a exercise
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nutrition science novel which doesn’t
07:30
sound
07:31
interesting it does sound interesting
07:33
it’s also kind of confusing but
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basically it’s about a scientist who
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does research and
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the research gets sort of
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misappropriated by the government
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and then hilarity ensues are more like
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uh it becomes a thriller after that
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point so
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if you want to listen to that it’s out
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on on audible now uh
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archimedes principle and they’ve had a
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couple of auditions from agents
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uh and from freelance sites
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i had one thing that happened last week
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that was kind of cool it was a live
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audition that was done from my agency in
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new york
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and they set me up with a casting
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director who wanted to hear me read live
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and
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i don’t get to do it very often but what
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i do it’s it’s cool because
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the person that’s live directing knows
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what they want and it sort of makes your
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performance easier so
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i did a read like i thought it should be
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done and they made some adjustments and
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said let’s change this let’s adjust this
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did another one end up doing i think
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four whole takes
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and then all i did was send them the
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takes at the end and uh
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and wait to see if there was a callback
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so that hasn’t happened yet but
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fingers crossed but it was a fun fun
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change of pace to do a live audition
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because i don’t do that very often in
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person
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and because of cobit that’s not really
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possible so it’s nice to be able to
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still do that for my home studio
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with the casting director in new york
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yeah that’s really cool and
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it’s funny because i mean traditionally
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that’s how things used to be done
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right like like actors would drive to
08:59
their agent studios or whatever or they
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would record
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from home but i mean working with the
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director is just so nice because you
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don’t you’re like well at least i gave
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them what they asked for
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yeah it’s almost hard to screw up
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because you’re not doing that constant
09:14
dance in your head where you’re thinking
09:16
oh do they want it this way oh do they
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want that way what do they really mean
09:19
when they say john hamm
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mixed with uh craig robinson and then
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you just get it from the horse’s mouth
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exactly i mean this is something we were
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actually talking about at that that
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workout with steve reedsburg uh the week
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before
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um because a lot of people like he likes
09:34
to get go really in
09:36
depth with his feedback and so i could
09:37
tell that the room is like oh man where
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we suck
09:40
or like no you guys all had really
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strong performances but
09:44
this is what a director does like there
09:46
is no
09:47
even if you do a perfect take they’re
09:49
going to be like that was perfect do it
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again
09:51
different like yeah this is
09:55
supposed to have a different a different
09:57
flavor more than anything
09:58
when you’re on a live session and
09:59
sometimes it’s a good thing you’ll hear
10:01
it when you’re
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listening to other people so when you’re
10:03
doing those workouts listen to how the
10:06
read
10:06
changes from your peers after they
10:08
receive the direction assuming they
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actually take the direction well not
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everybody does but those of us who’ve
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been doing it for a while and are able
10:15
to take direction and change the
10:16
performance you’ll actually hear that
10:18
you’ll have that aha moment
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from somebody else even if you’re not
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directly participating in that round
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absolutely and i was about to say like
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because i see a lot of people when it’s
10:26
not their turn like have their mics
10:28
muted and practicing their own script i
10:30
was like listen to the other
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performances
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because there is a lot to be learned
10:33
from that experience and just the
10:36
the the conversation that a director is
10:38
having because very often that’s just
10:40
you get familiar with their language
10:42
right the the
10:43
the things that they’re asking them to
10:45
do in the shorthand that you kind are
10:47
like the industry lingo that we
10:48
sometimes use
10:50
so it’s all relevant so don’t just spend
10:52
that time practicing for your next round
10:54
yeah definitely not it’s the benefit of
10:56
being there so unfortunately i don’t
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have a whole lot else going on but we do
11:00
have one more
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podcast specific announcement to make
11:03
and that we are
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the official podcast now for the
11:06
vocation conference the second annual
11:09
that normally takes place in new york
11:10
city but it will be done virtually like
11:13
most other events this time and that’s
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in the middle of september so we’re
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looking forward to that
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woohoo awesome it’s all part of our
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podcast global industry domination
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um take over yes indeed
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uh but but that’s all thanks to your leg
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work man i mean it’s
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really great like just making the face
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time at the conferences and then
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encouraging them to trust us with their
11:35
audio
11:36
and i don’t know i i guess we’ve made a
11:39
bit of a name for ourselves and that’s
11:41
definitely a large part thanks to you
11:43
oh thank you let’s not get carried away
11:44
i think it’s more just uh suckering
11:46
people into thinking it’s gonna be good
11:50
it’s all about sincerity once you fake
11:51
that but yeah i’m really excited about
11:53
that
11:53
and that’s actually not the only cool
11:55
thing about the podcast so paul was just
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telling me today that we have broken
11:59
40 000 downloads i can’t believe it i
12:03
mean we
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we used to joke when paul asked me to
12:07
join the podcast i was like
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who’s gonna listen to us apparently 40
12:11
000
12:12
people or the same people 40 000 times
12:15
i don’t know i don’t care but we’re very
12:18
grateful for it so thank you guys so
12:20
much for being avid listeners to the
12:21
podcast
12:22
i’m just so happy that so many people
12:24
are finding it helpful yeah i always
12:26
think of it in terms of
12:27
mike myers when the way i described it
12:29
as saying i wasn’t expecting
12:30
ah download let alone 40 000.
12:34
so we’re so grateful for everybody who’s
12:36
taking the time to listen and i i think
12:37
only about
12:38
ten thousand of those are me downloading
12:41
i’m
12:41
i’m kidding let alone forty thousand
12:44
downloads necessitating an entire rack
12:46
exactly right yep that’s the quote uh
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classic so that pretty much wraps up our
12:52
vo meter reference levels we’re gonna go
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ahead and jump into the conference room
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with our guest today
12:57
brad highland as a voice talent you have
13:01
to have a website but what a hassle
13:03
getting someone to do it for you and
13:04
when they finally do
13:06
they break or don’t look right on mobile
13:08
devices they’re not built for marketing
13:10
and seo
13:11
they’re expensive you have limited or no
13:13
control
13:14
and it takes forever to get one built
13:16
and go live so what’s the best way to
13:17
get you online
13:19
in no time go to voiceactorwebsites.com
13:22
like our name implies
13:24
voiceactorwebsites.com just does
13:25
websites for voice actors we believe in
13:28
creating fast
13:29
mobile friendly responsive highly
13:31
functional designs that are
13:32
easy to read and easy to use you have
13:35
full control
13:36
no need to hire someone every time you
13:37
want to make a change and our
13:39
upfront pricing means you know exactly
13:41
what your costs are ahead of time
13:43
you can get your voice over website
13:45
going for as little as seven hundred
13:46
dollars
13:47
so if you want your voice actor website
13:49
without the hassle of complexity and
13:51
dealing with too many options
13:53
go to voiceactorwebsites.com where your
13:56
vo website
13:57
shouldn’t be a pain in the you know what
14:01
hey sean what’s a vocal booth uh it’s an
14:04
acoustically treated space to record
14:06
voice over
14:07
sing or practice music okay so then
14:10
what’s a vocal booth to go
14:12
an acoustically treated space to eat a
14:15
cheeseburger and fries
14:16
no of course not vocabulary’s patented
14:20
acoustic blankets
14:21
noise mitigation products and portable
14:23
booths are an effective alternative to
14:24
expensive soundproofing
14:26
they’re often used by local and
14:27
voiceover professionals engineers and
14:29
studios is an affordable sound proofing
14:31
and absorption solution
14:33
oh i have it now actually i’ve always
14:36
had it
14:37
i’ve used vocal booth to go’s products
14:39
for years and i can’t recommend them
14:40
enough
14:41
vocal booth to go we make your
14:43
environment quieter
14:44
for less how many times has this
14:47
happened to you
14:48
you’re listening to the radio when this
14:49
commercial comes on not unlike this one
14:52
and this guy starts talking
14:53
not unlike myself or maybe it’s a woman
14:56
that starts talking
14:57
not unlike myself and you think to
14:59
yourself geez
15:00
i could do that well mister well missy
15:03
you just got one step closer to
15:05
realizing your dream as a voice over
15:07
artist
15:07
because now there’s global voice acting
15:09
academy all the tools and straight
15:12
from the hip honest information you need
15:14
to get on a fast track to doing this
15:15
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15:17
well not this one exactly classes
15:19
private coaching
15:20
webinars home studio setup marketing and
15:23
branding help
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15:26
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15:28
practice scripts and more all without
15:30
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15:32
right now go ahead take our jobs from us
15:35
we dare you
15:36
speak for yourself buddy i like what i
15:38
do and you will too when you’re learning
15:40
your craft at global voice acting
15:42
academy
15:42
find us at globalvoiceacademy.com
15:45
because
15:46
you like to have fun hello everybody and
15:48
welcome to the interview portion of this
15:49
episode of the vo meter
15:51
today our guest is brad hyland brad’s
15:54
voice resonates with astounding range
15:56
and unwavering control
15:58
that comes packaged with fun passion and
16:00
absolute dedication to his customers
16:02
and craft based near washington dc he is
16:05
an extremely motivated and enthusiastic
16:07
voice actor
16:09
he possesses amazing versatility and
16:11
range for all types of projects
16:13
as an award-winning full-time voice-over
16:15
pro brad has an expansive portfolio of
16:18
satisfied customers around the globe
16:21
connect with him just once and you’ll
16:22
find that he is fun passionate
16:24
creative and completely devoted to his
16:26
customers and craft
16:28
please join me in welcoming brad
16:29
highland
16:31
wow so who are you talking about again
16:36
that’s nice never heard of that guy
16:37
thanks guys i appreciate that
16:39
absolutely it’s not true to you it’s all
16:42
true
16:43
we hope so we hope yeah i wouldn’t put
16:45
it past you but anyways it’s a real
16:46
pleasure to have you brad
16:48
so thanks again for coming oh this is my
16:51
honor yeah
16:51
i always i love listening to what you
16:53
guys do and um
16:55
i’m tickled yeah unfortunately i would
16:57
have loved to have done this in person
16:58
because
16:59
i’ve actually been to your house it’s
17:00
not that far from where i am but you
17:02
know the stupid kobit crisis not a good
17:04
idea these days
17:05
no and if you had come we would have had
17:07
a barbecue and a pool party
17:08
oh and some of your pictures oh my god
17:11
yeah
17:11
we can still do that you could bring
17:13
your kids down and we could we could we
17:14
could replay it
17:16
yeah it sounds good just do right to the
17:17
party okay like a collapsible claw thing
17:20
or something like come on
17:21
get the ribs
17:24
but anyways we’ve heard that you came
17:26
into vo as a second career
17:28
so how exactly did that get started well
17:30
i um
17:32
yeah i was in business for like 35 years
17:34
before i was a landscape
17:36
manager for a huge company but
17:39
this is all i ever really wanted to do
17:41
ever since uh
17:42
college when i was doing you know silly
17:44
voices and
17:46
i started doing stand-up comedy and
17:48
imitating the professors and
17:50
a friend of mine about 25 years ago said
17:53
hey you know what you should this is
17:55
right at the
17:56
right at the cutting edge of um the
17:58
whole digital
17:59
thing everything and he had a he had a
18:02
digital business he said you should be
18:03
in voiceover and i said
18:04
oh what is voiceover and he explained it
18:07
i said yeah that sounds perfect and then
18:09
about
18:10
i don’t know six months later somebody
18:11
else said oh you should do voiceover i
18:12
hear there’s a seminar nearby
18:15
and i went to it and fell in love with
18:17
everything about it
18:18
and started training um with a local
18:21
producer and vo coach in bethesda for
18:24
about
18:25
she’s almost two years and i did demos
18:28
and
18:29
you know master classes and started
18:31
booking some work because back then i
18:32
would have to
18:33
you know take a vacation day to go book
18:35
a job
18:36
or or even to audition i’d have to see
18:38
if they could do it and i would sneak
18:40
out for
18:41
lunch to go do an audition but now it’s
18:43
the glory of the home studio so that’s
18:45
what it started and
18:46
i went i started full time in 2016 in
18:49
the spring
18:50
and it’s just been it’s almost so good
18:53
that i have to pinch myself
18:54
every day a little bit awesome
18:56
congratulations thanks
18:58
i didn’t realize it had been that long i
18:59
mean 25 years i was just talking to a
19:01
friend this morning that i met
19:02
25 years ago and i thought wow i can’t
19:05
believe it’s been that long but
19:07
still i i didn’t realize you’ve been
19:08
doing that long so that’s fantastic
19:10
yeah and it’s always been sort of a
19:12
tickle in the back of your
19:14
mind you know it’s like why why am i not
19:16
doing this and then
19:17
things changed with the company i was
19:19
with and it just was right and we were
19:21
on a bike ride kathy i’ll never forget
19:22
this and i tell this story
19:24
pretty often we’re on a bike ride in
19:26
2015 in the spring
19:28
and i was talking more about how much i
19:30
didn’t like what i was doing and how i
19:31
wish i had
19:33
grown a pair and started doing really
19:36
doing voice-over
19:37
she stopped her bike and she said my
19:39
gosh this is the time
19:41
because she had just retired from being
19:42
a teacher this is kathy your wife right
19:44
yeah and um yeah thanks
19:48
make sure and um she stopped her bike in
19:51
the middle of the path and she says we
19:52
just got to do this
19:53
man we just got to do this and she
19:55
convinced me and i quit
19:56
that’s that september and started full
19:58
time in the spring after a few months of
20:00
of rest and recovery awesome
20:03
yeah it’s funny how the i think a lot of
20:05
us have had this sort of
20:06
epiphany after we started pursuing this
20:09
and it’s the ones that know you the best
20:11
that
20:12
always really should have given you
20:13
advice years ago i was at a
20:16
college reunion a couple of years ago
20:17
well one year ago exactly
20:19
and one of my buddies that i used to
20:21
live with on campus said
20:23
man that’s so great you’re doing this
20:24
but you should have been doing this 20
20:26
years ago and i said
20:27
yeah but what are you going to do life
20:29
gets in the way
20:30
yeah i start kicking myself man where
20:32
would i be and you know
20:34
you’d have to i’d be printing 20s in my
20:36
basement if i’d started
20:38
yeah but well everything happens for a
20:41
reason yeah
20:41
it takes a long time for you to gain
20:43
that experience and confidence to dive
20:45
in head first you know
20:47
well you hit that right and i you know i
20:49
knew
20:50
i was very educated about what was ahead
20:53
of me and i knew everything and i knew
20:54
it was going to be a long haul
20:56
but it still it i auditioned a hundred
20:59
times before i booked a job
21:01
and i thought you know i thought nobody
21:03
liked what i did and i thought oh my god
21:05
this isn’t going to work and
21:07
it was a quick tag for a lacroix
21:09
sparkling water commercial and i ran
21:11
downstairs and said
21:11
oh my god kev this works i just got a
21:14
job
21:16
i’m gonna make 250 dollars i’m going to
21:18
make 250
21:19
for saying lacroix you know it’s just
21:25
it was it was so amazing and it’s just
21:27
been uphill since then
21:29
fantastic so let’s talk about some of
21:31
your other work
21:32
what types of genres do you work in you
21:34
know it’s
21:35
my tag social media tag is the most
21:37
versatile voice from coast to coast
21:39
and like people say don’t say you can do
21:42
everything because you can’t and i
21:43
kind of i kind of i feel like i can so
21:46
i don’t do anything that i’m not good at
21:48
so
21:50
if somebody asks me to be a voice of
21:52
somebody that i absolutely couldn’t do i
21:53
won’t
21:54
i will absolutely not do it but i’ve
21:56
been booked as you know all kinds of
21:57
accents
21:58
um i do video game work i’m doing a
22:01
really fun video game next week
22:03
that’s going to be for um sony ps4 and
22:07
nintendo switch which is a it’s a just a
22:10
great collaboration and they’re letting
22:12
me go crazy on the session by myself
22:14
but i guess my biggest my biggest thing
22:16
is like that corporate
22:18
corporate narration promo big voice kind
22:20
of stuff
22:21
where it can be the intro and outro to a
22:24
big
22:25
uh explainer video or a lot of tool and
22:28
video i did a thing for
22:29
for bosch drills and hammers the other
22:32
day and it’s a lot of like
22:33
these hammers are tough built for every
22:35
day you know it’s that kind of a voice
22:36
stuff seems to be
22:38
almost the old-fashioned kind of stuff
22:39
but with more realism and
22:41
natural sound does that answer your
22:43
question
22:44
he did so thank you okay
22:48
so speaking about some of the the your
22:50
versatility and some of the different
22:51
things you’ve done
22:52
one of your most prominent gigs was the
22:55
voice of santa
22:56
for the elf on the shelf company can you
22:58
tell us a little bit about that
22:59
yeah that’s that’s an ongoing thing
23:01
actually later today i have to do
23:03
um about 10 lines for
23:06
their online kids game where you you
23:08
know you’re feeding a reindeer and santa
23:10
tells them
23:11
now what do reindeers eat that’s right
23:14
carrots you know so i have sound like
23:17
john goodman over there yeah well it’s
23:18
it’s
23:19
i when i i got this job in 2017 as one
23:23
of the big first big customers and
23:25
i had uh four auditions
23:28
recall you know callbacks and then i had
23:31
an interview with
23:33
uh shane debell the ceo and who wrote
23:35
she wrote the book with her mom
23:36
and her her her vp person amy
23:40
and we were just talking back and forth
23:41
and we had another one like that because
23:43
they really wanted to be careful about
23:44
who they chose
23:46
and they wanted me to laugh a certain
23:47
way and she goes i hear
23:49
your lap is so good but what i hear in
23:51
my head of the santa i want is not like
23:53
a ho ho ho it’s a
23:54
ho ho ho so i i did my santa laugh like
23:58
that and it went from going
24:01
to ho ho and they they both just blew up
24:05
on the phone and
24:06
the next day where kathy and i were
24:07
shopping and say in in
24:09
the supermarket she was on one side of
24:12
the crab leg aisle and i was on the
24:13
other and we were looking at things and
24:15
i took the phone call
24:16
and i looked at her and she goes what is
24:17
it what is it i said i i got the elf i’m
24:20
santa i’m trying to pantomime holding my
24:23
beard and she got really excited i got
24:25
almost emotional and then
24:27
as i put my hand over to my phone or put
24:30
it to my chest and i said go ahead get
24:31
the crab legs
24:33
we’re celebrating get three dozen crab
24:35
legs that’s what we and so we got
24:37
king crab legs at like a zillion dollars
24:40
a pound to celebrate
24:41
fantastic that’s great now you’re the
24:43
perfect fit in my mind for santa not
24:45
that you look like the traditional
24:47
you know 85 year old santa but you are a
24:50
big guy you’re a
24:51
former college hockey player and you
24:53
look more like
24:54
in the old cartoon where um it’s like
24:56
the story of kris kringle where they
24:58
first show him with a red beard and he’s
24:59
only in his
25:00
30s oh yes that’s the image i see i
25:03
think of when i hear your voice doing
25:04
santa and it just fits you perfectly
25:06
you know what it’s funny you said that
25:08
because the first the first tv
25:11
holiday special that i voiced we do one
25:13
a year the next one’s coming out
25:14
this december i did that a year ago and
25:17
it takes that long to produce the
25:19
animation they put a camera in the booth
25:22
to to film my mouth close up because
25:24
they matched it and they also
25:26
changed their santa design a little bit
25:28
because the because i was their new
25:30
santa
25:31
and santa went from being short and and
25:34
and sort of rotund to more of a
25:38
maybe santa used to play football
25:40
characters
25:41
when you see that santa now on the elf
25:43
on the shelf uh
25:44
movies and dvds it’s it’s fashioned
25:47
after me a little bit which i thought
25:49
was funny
25:49
they went for like the rise of the
25:51
guardian santa with the two swords and
25:53
all that
25:59
so obviously that’s a high profile gig
26:01
are there any other interesting gigs you
26:03
can talk about that you’ve done or
26:04
maybe are working on like you mentioned
26:06
yeah this this um
26:08
i’ve you know i’ve done cool video game
26:10
jobs and since i don’t play video games
26:12
i don’t get to see them and then someone
26:14
will
26:14
send me an uh imdb link with
26:17
you know brad hyland as this character
26:21
in
26:21
cloud punk and i’m like oh crap i forgot
26:24
all about that and
26:25
i was like the voice of the uh the voice
26:28
of a
26:28
um a cyber mechanic and i was like
26:32
talking like this you don’t want to hear
26:33
about that but
26:35
um so but this one coming up for the
26:38
two big game companies is going to be
26:41
super
26:41
fun it’s a cooking game sweet
26:45
and i can’t i can’t tell you anything
26:46
else about that other than that i’m
26:48
doing a voice that mimics
26:50
um what’s his name from america’s got
26:52
talent
26:53
um simon simon and then the other one is
26:56
a guy fieri knock off with a hispanic
26:58
twist to it
26:59
nice yeah it’s big
27:02
really fun yeah super fun so we talked
27:05
about some of the interesting things
27:06
that
27:06
you’ve had the pleasure of doing um is
27:09
there anything that you won’t do
27:11
um i probably wouldn’t do any
27:14
explicit you know adult content things
27:18
um no offense paul i know
27:22
i haven’t been asked or booked to do
27:26
something that i won’t do because i only
27:27
auditioned for what i’d like to do
27:29
it’s weird i i haven’t really found
27:31
something oh my gosh i would never do
27:33
that
27:34
um just because i never auditioned for
27:36
something unless i want to do it
27:38
yeah that’s a nice place to be in and
27:39
it’s a place that most people strive to
27:41
get to in their careers
27:42
i just recently sort of got to that
27:44
point after five years of just
27:46
throwing anything at the wall that would
27:47
stick but it’s nice that you you have
27:49
that knowledge of your own
27:50
skills and things that you excel at that
27:53
you can
27:54
be in that position oh i thought of one
27:56
somebody
27:57
found me and said we want you to do this
27:59
project for us it’s a santa voice
28:01
and i changed the santa voice in the
28:03
audition a little bit ago okay here’s
28:04
the new script and he sent it to me
28:06
and it was santa coming out of a chimney
28:09
cussing a blue streak yeah you know like
28:12
the first time adult thing you know and
28:14
it was santa going ho ho-ho
28:17
and i and i said i’m not gonna do this
28:18
i’m not i’m sorry i’m not even gonna
28:20
audition for it so
28:21
there you go yeah i can see how that
28:23
could be against sort of your
28:24
your moral temperature check i i
28:27
personally love the santa from south
28:29
park which is exactly that
28:30
yeah but it’s a different style for sure
28:32
no it’s it’s super funny
28:34
and it’s just i have a lot of respect
28:36
for my customers and i try to keep that
28:38
in mind when i’m doing things i don’t
28:39
want to do anything
28:41
where somebody would say hey the santa
28:43
from elf on the shelf is doing
28:45
you know bad santa bad santa or
28:49
mean santa or you know
28:53
whatever so on a related note are there
28:56
any
28:56
genres you haven’t tackled but would
28:59
like to try maybe because you haven’t
29:00
had the opportunity
29:01
or you just never thought it’d be a good
29:03
fit for you you know
29:04
i kind of have done work in almost
29:06
everything
29:08
and i like doing almost everything which
29:09
is why i call myself the most versatile
29:11
voice from coast to coast but
29:13
i’ve never done an audiobook i’ve done
29:15
some really long
29:16
um like promo those fake things where
29:19
you click on something on youtube
29:21
or on facebook and it takes you to this
29:24
super long
29:25
click funnel yeah annoying video of a
29:27
guy going
29:28
now the reason we created this medicine
29:30
is because thousands of people across
29:32
the country
29:33
are overweight you know i’ve i’ve done
29:36
that kind of
29:37
stuff but i haven’t done a book i’ve
29:39
never done an audio book and i’ve
29:40
i’ve been asked to do you know audition
29:42
for a couple and i just have been too
29:44
scared
29:45
you know and it uh my add kicks in and i
29:49
need to you know
29:50
doing a 30 second commercial is just too
29:52
much fun compared to doing a book
29:54
for me start with a pamphlet see how
29:55
that goes yeah
29:57
well i’ve done long-form that kind of
29:58
stuff but i have huge respect and props
30:01
for anyone that does
30:02
audio books and it’s not because i look
30:05
you know like i’m not
30:06
i’m too good to do it i’m afraid to do
30:09
them because
30:10
the people that do them like uh natalie
30:12
um
30:13
ellie natas not us yeah we just had her
30:16
on the show actually
30:17
she her voice is i mean and when she’s
30:20
reading it’s so natural and so full and
30:23
it’s like listening to chocolate
30:25
velvet and then when she does a
30:26
character it goes right into the
30:28
character regardless of who it is and
30:29
it’s just
30:30
i i’m afraid i couldn’t do i couldn’t be
30:33
like that
30:34
maybe i could if i tried and got some
30:36
training i just haven’t yet
30:38
fair enough awesome so you’ve got a bit
30:40
of a
30:41
unique marketing strategy in that you
30:43
have a unique website that
30:44
isn’t just your name which is kind of
30:46
what a lot of people encourage
30:48
newer voice talent to do today yeah so
30:50
that’s why i started i i
30:52
that i came up with that name 20 geez
30:55
20 years ago because i when i started i
30:58
put the cart before the horse you know
30:59
usually it’s like
31:01
get some training get you know get good
31:03
get to understand what it is and i just
31:05
started
31:05
i want to be known as and i just thought
31:07
of what it was because i had
31:09
actually had a car detailing company
31:11
which is what i did
31:12
when i was first in business to pay
31:14
bills because i didn’t want
31:16
kathy to have to put the kids in daycare
31:18
and go to work so
31:19
i detailed cars at night and during the
31:21
weekend and it was american shine auto
31:23
detailing
31:24
and i sort of went with that graphic
31:27
that my sister had designed for me and
31:28
turned into american voice power because
31:30
i wanted it to be
31:32
unique and i you know and i
31:35
just for fun i googled you know american
31:36
voice power it was the first page on
31:38
31:39
in all the different spots where it’s
31:41
listed so that’s
31:42
it’s working and it’s different um but
31:46
it’s funny i did i had a conversation
31:49
with
31:49
with paul and after that conversation i
31:52
went ahead and purchased
31:54
the domain for my name just in case you
31:57
want to use it at some point just
31:58
because
31:59
i don’t want somebody mostly i did that
32:01
because i don’t want somebody else
32:02
there are other brad highlands there’s a
32:04
famous uh
32:06
hairstylist in new york city who is like
32:09
he does all the hair the hair care for
32:12
the stars
32:12
and his name is brad hyland but i didn’t
32:15
so i didn’t want him to grab that
32:17
brad highland.com to sell a new shampoo
32:19
or something
32:20
well if nothing else you could forward
32:21
your current domain to there
32:23
because after the notoriety you’re bound
32:25
to get from this podcast episode people
32:27
will be googling brad highland
32:29
and they’ll be saying that’s a lie he
32:32
didn’t come up
32:33
the first whole page it was only half
32:34
the first page
32:37
clear your cash guys so say the whole
32:40
domain because we haven’t actually done
32:41
that yet for people that want to find
32:42
you
32:42
it’s just americanvoicepower.com perfect
32:46
and my you know they can email me
32:48
through that or my
32:50
and on social media on on instagram and
32:54
it uh twitter it’s just at here h-e-a-r
32:58
brad highland okay perfect so
33:02
we wanted to talk about gear a little
33:03
bit because i think as you know sean and
33:05
i
33:06
are unapologetic gear uh bad words
33:10
i want to say on the podcast we like to
33:12
pretty much try everything
33:14
and you dab a little bit with changing
33:16
your your gear up yourself can you tell
33:18
us a little bit about your studio
33:19
yeah it is um i claimed my daughter’s
33:23
bedroom after she grew up and moved away
33:25
and it’s a small bedroom it’s
33:26
you know it’s probably 15 by 10
33:30
and it has canted ceilings which
33:33
i didn’t know it at the time but just
33:34
when i treated them
33:36
acoustically it made for a really good
33:39
um floor and reflection and
33:42
i hired a i actually hired an engineer
33:45
and sound engineer to come in and my
33:47
first
33:47
when i first got started and i had just
33:49
put the stuff up and it was
33:51
not where it is now and he came in and
33:53
he just looked around the room and he
33:54
was going
33:56
snapping his fingers and he goes oh man
33:58
oh man i wish i had this at home
34:00
[Laughter]
34:02
that made me feel good i had bridgette
34:04
over monday and she came up and
34:06
i showed her my stuff and we worked on
34:08
some things and she thought it was
34:09
awesome so
34:10
but uh bridgette reel yeah bridgette
34:12
yeah also but also been a guest on the
34:13
show
34:15
we went up to the um vocal booth to go
34:18
warehouse
34:18
oh you mean the sponsor of the show
34:20
thank you for mentioning them yeah shame
34:22
drop
34:23
they’re awesome man we we we talked with
34:25
jeff
34:26
and uh stephen and just had a great time
34:28
and looked at some exciting new stuff
34:29
that they got going on
34:30
more to come on that but my my so my
34:33
studio is very basic carpeted floor but
34:35
i have um
34:36
everything works well and i have i i got
34:39
a couple of blankets from some guy who
34:41
has a podcast i bought from him
34:43
and i i enclosed my space a little bit
34:45
more to make it more like a
34:47
pro booth so if somebody’s mowing next
34:50
door i have to wait
34:51
or if my dogs are barking at the around
34:52
the pool i have to go yell at them
34:55
but other than that it’s like a really
34:56
good solid sound space
34:58
and um i have a macbook pro and a duet
35:02
interface and a 416. um but that’s the
35:05
basics
35:06
and i use logic i use logic pro 10.
35:09
oh interesting what is it about logic
35:11
that you like you know
35:13
i i bought i spent i spent more money on
35:16
trying different things than most people
35:18
just did you know snuggling up with um
35:21
adobe so i started with i think pro
35:24
tools and then i went to something else
35:26
that was really expensive and hard to
35:27
use
35:28
and a friend of mine said oh i’ve been
35:30
using logic and it’s awesome
35:32
and it’s it’s overkill but here you know
35:35
get it so i did and it has a really
35:38
easy to manage stack for processing
35:41
it has a huge library of loops and sound
35:44
effects and everything if i want to
35:46
if i want to tap that plus i can call
35:49
applecare and
35:50
i can get on the phone with their
35:52
professional media group
35:53
and they’ll spend two hours with me
35:55
noodling around with things and
35:56
explaining stuff and
35:58
it’s it’s it’s really great so that’s
36:00
why i use it it’s overkill but
36:01
i just got not good but
36:05
passable at using it so i kept it
36:07
awesome awesome
36:08
and i totally understand about trying a
36:10
little bit of everything and spending
36:12
way too much on software
36:13
but and i still have a twisted wave icon
36:16
here and an
36:17
audacity icon that i started with so
36:20
very cool
36:21
this next question is a little close to
36:22
my heart you’ve developed quite the
36:24
reputation as one of the more
36:26
caring people in vo and were in fact
36:28
nominated for the unicorn grant at vo
36:30
atlanta 2020.
36:32
tell us how that came about oh well
36:34
thanks for mentioning that i
36:36
that took that blew me off my chair i
36:39
mean um
36:40
i never expected that i didn’t even know
36:42
that that was
36:43
something that i would ever be
36:45
considered for
36:46
um but i’ll never j j michael called me
36:49
one sunday morning early
36:51
like messaged me hey can you get on a
36:53
call i have a
36:55
job for you and i was like wow sunday at
36:57
8 o’clock in the morning
36:58
sure and i get on the zoom and he’s like
37:00
hey how you doing well i just
37:02
i’m really i’m lying to you because
37:04
there is no job but i just wanted to
37:05
inform you of something i think is
37:07
pretty exciting he told me i just about
37:09
fell out of my studio chair and i it was
37:11
very emotional too i had to like pretend
37:13
i wasn’t
37:14
you know i was wiping moisture out of my
37:16
eyes thinking that
37:17
you know hope he doesn’t see that i’m
37:19
sort of touched by this allergies yeah
37:22
i couldn’t believe it i guess the reason
37:24
if i could say any reason why it’s
37:26
because i was so
37:28
so interested in helping somebody else
37:30
that because i got such incredible help
37:32
when i got started from a few people
37:33
there’s a guy in
37:35
the uk named guy harris
37:38
and i just and and diane too
37:41
diane i forget a last name perry and i
37:44
just in doing searches in 2000 i think
37:47
14 i found them and was just fascinated
37:50
by this amazing work they’re doing and
37:52
they both answered the email i sent them
37:55
within
37:56
hours and talked to me and guy and i
37:59
still
37:59
talk all the time and he is one of those
38:03
voice talents in the uk he is like
38:06
everywhere around the world just super
38:08
good
38:09
you if you don’t look up what he does
38:11
it’s just amazing
38:12
and i i just wanted to do something so
38:14
when people started when i started
38:15
booking work and getting traction
38:17
then i would share little things i had
38:19
people that would email me and
38:20
say hey you know can you tell me what
38:23
you’re doing that i’m not doing because
38:24
i don’t get anything
38:26
i just like talking to them and helping
38:27
them so that’s what i started doing and
38:29
i have you know a handful of people here
38:30
and there that i like to
38:33
answer their questions with specifics of
38:35
what i do and i don’t
38:37
give them information from other coaches
38:39
because i’ve had amazing coaches
38:40
i just have a few you know a few hacks
38:43
and a few things that i do personally
38:44
and i
38:45
try to share that with them they don’t
38:46
pay me i’m not a coach i just help them
38:49
you know and
38:50
it’s helped a few people so it’s really
38:52
fun that’s really one of my most
38:53
favorite things to do is connect with
38:54
someone and
38:56
answer their questions and see if i can
38:57
help them to get traction and leverage
38:59
into booking
39:00
well that’s great because we we’ve
39:02
talked to a few of the people who’ve
39:03
received that grant in
39:05
in person and stuff like that and the
39:06
reaction’s always the same like i i
39:08
don’t know why i’m being nominated i was
39:10
like well that’s kind of the point right
39:11
like you just kind of you just give from
39:13
that place because that’s part of who
39:15
you are
39:16
but i’m so happy for you i’m i really am
39:18
so tickled to death about this and the
39:20
fact that it got
39:21
punted into 2021 um
39:24
it just sort of it gives me an extra
39:27
gives me an extra
39:28
year to wallow in the fact that somebody
39:29
is nominated
39:31
and it’ll someday come to fruition and
39:33
we’ll do that whole thing but
39:35
um just just being nominated was really
39:38
enough of a it just was huge do you know
39:41
who nominated you i know it’s supposed
39:42
to be it’s sort of a secret up until
39:44
it’s actually announced but i know i
39:46
nominated somebody from last year and i
39:48
was blabbering about it all over the
39:49
place after it happened
39:51
oh uh no i have no i’m talking about
39:53
2019 i nominated dr kell who was one of
39:56
the finalists in 2019
39:57
oh cool love talking to him about it i
40:00
um i don’t i have no clue about anyone
40:04
who nominated me
40:05
well it’s a nice thing that whoever
40:08
nominated you was also
40:09
doing it out of an altruistic sense of
40:11
responsibility and doesn’t want to
40:13
get any credit for it which just goes to
40:14
show how great the community is once
40:16
again
40:17
yeah and you know jay michael and the
40:19
people on that committee all know who
40:21
nominated right but you know he didn’t
40:23
tell me and i wouldn’t exactly if
40:24
they’re listening they’ll contact you
40:26
oh no no yes i have a
40:29
i have a checkbook ready to send no
40:33
yeah maybe a couple crab legs you could
40:34
send their way yeah
40:36
yeah you see that it all comes back like
40:38
it’s like a stand-up routine
40:41
no when it comes back is when you help
40:42
somebody and i’ve had a few people that
40:44
i’ve helped
40:45
that um they love they love the ideas
40:49
and they’re already super
40:50
talented voice people and they try a few
40:53
things and
40:54
and then it’s like oh hey i booked a job
40:56
hey i booked another job it’s like
40:58
i get a little i get a big pump of
41:01
adrenaline when i hear somebody booking
41:02
stuff
41:03
that i’ve talked to in their when they
41:05
wanted help
41:06
yeah absolutely that’s kind of the whole
41:08
reason we started this podcast is just
41:09
to help out
41:10
people who and like you said pay it
41:12
forward because
41:13
just like you we’ve received so much
41:16
help from the community it’s just hard
41:17
to even
41:18
ever think about how you can repay it
41:19
yeah i feel like a lot of
41:21
people they just feel like like they
41:23
feel isolated for one and they don’t
41:25
know who to ask
41:26
and they feel like there’s kind of the
41:28
expectation that you have to do all this
41:30
stuff yourself
41:31
and that’s so not true i think it really
41:34
does take a village
41:35
and and it’s very important to either
41:38
actively or just be grateful for the
41:40
mentors that kind of come your way
41:42
and don’t you know there’s a lot there’s
41:43
a few people that want to browbeat
41:45
anyone who asks
41:46
what they think is you know that’s below
41:48
them to answer the question
41:50
and either just don’t answer it but
41:52
don’t come back and you know
41:53
beat someone up because they asked hey
41:55
what kind of microphone should i use for
41:57
voiceover there’s there’s so many people
42:00
that don’t have a clue and i
42:01
generally i won’t spend a lot of time
42:02
with those people on the phone but i’ll
42:04
tell them in a message
42:05
hey google this or go to youtube
42:09
put this in and you’ll be able to train
42:11
yourself for four weeks without paying a
42:13
dime
42:14
you know just get the basics and learn
42:16
some things and then
42:17
you know get a funnel out and find out
42:19
who will match your who
42:21
training needs that kind of thing i made
42:23
a whole resource document about that
42:24
because i was tired of answering oh
42:26
we’ve heard
42:26
i mean i never get tired of answering
42:29
the questions but i just didn’t want it
42:30
like i was getting carpal tunnel writing
42:32
out the same thing again and again
42:33
so it’s just copy paste or just like
42:35
send them a link and
42:37
like the same thing it’s just like the
42:38
information’s out there you just have to
42:40
know where to search for it
42:41
yeah and my favorite i i like to help
42:44
anyone
42:44
but helping someone who goes hey someone
42:47
said i have a good voice what should i
42:49
do
42:50
that’s not the person i like to help i
42:51
mean i i will if they ask me
42:54
um but i like to i like the people who
42:56
have already decided that they want to
42:57
try to be a voice actor and they have a
43:00
couple of the
43:01
pieces in place and maybe they’re not
43:03
getting any traction and they really
43:05
need just a couple of
43:06
nudges and i point them to the
43:09
professional coaches you know i point
43:10
people to
43:11
dave walsh and jay michael and marilyn
43:14
wisner and
43:15
whoever name i’m probably not saying
43:17
somebody that i should but you know mark
43:19
scott
43:20
and cliff zellman all those amazing
43:23
amazing um producers and coaches
43:26
who can really take somebody and if they
43:28
want to work their ass off and get said
43:30
get you know denied a thousand times
43:33
before they get a job
43:35
then and they have the work ethic they
43:37
can do it it’s just it takes a lot it
43:39
takes a
43:40
lot and sometimes it’s just a confidence
43:42
thing i had somebody
43:44
contact me last week or maybe it was two
43:46
weeks ago now who knows in combat time
43:47
and they said
43:48
they were worried about their studio
43:49
sound for a big
43:51
live session and they sent me a file
43:53
listened to it and i said
43:55
i it’s perfect i wouldn’t change a thing
43:57
it sounds great
43:58
and sometimes it just takes another ear
44:00
and that boost of confidence from a
44:01
colleague to say
44:02
yeah you’re doing things right yep
44:06
absolutely and and i also love to give
44:08
people advice when they’ve never done a
44:10
session
44:10
like oh my god i got a session what
44:12
should i do i love walking people
44:14
through some of the things that i do
44:15
to make the sessions fun because i i
44:17
make my sessions
44:19
really fun and you just have to
44:22
try to do it that way well brad it’s
44:24
been a pleasure having you on
44:25
we’ve we talked about it for a while and
44:27
frankly i was remiss
44:28
and sending out the invitation but i’m
44:31
glad we finally got to connect and hear
44:33
your story
44:34
um i’m really honored to be talking to
44:36
you guys i love what you got what you do
44:38
and um yeah it’s a super pleasure thanks
44:41
very much
44:42
pleasure’s all ours brad thanks so much
44:43
for being here before we go where can
44:45
people find you if they want to hire you
44:47
um they can just email me or they can go
44:49
to my website
44:51
americanvoicepower.com or email me brad
44:54
american voice power and i’m you know
44:57
for
44:58
instagram and linkedin it’s all the same
45:01
at here brad highland but go ahead and
45:03
message me if you have a question or you
45:04
want to talk or just
45:06
i’ll send you zoom link and we can get
45:07
to know each other
45:09
i’ll turn you on to some great real
45:11
coaching i’m not a coach i’m just a
45:13
friendly person that likes to help
45:14
people once in a while all right well
45:16
thanks again brad and hope to see you
45:18
again in person
45:19
as soon as possible come down for a pool
45:21
party walgreens
45:23
because it’s flu season you live in a
45:25
place with
45:26
doorknobs and handrails and you know
45:30
people we tried booking a vacation
45:32
rental on one of those
45:33
other websites they don’t always tell
45:35
you everything the stars take it to the
45:38
red carpet we are back live from the red
45:40
cross
45:40
california leads the way for change in
45:42
america and so does kamala harris
45:45
rated m for mature claire redfield
45:48
and who exactly are you so yeah what
45:52
hashtag should i use to describe a grown
45:54
man in a tuxedo
45:55
rustling a goat and prior to 1933
45:59
many of them belonged to a variety of
46:00
political parties that were now outlawed
46:02
in germany
46:03
this is the story of how q got curly
46:06
quinn was crazy about curls
46:07
curly fries curly straws curly haired
46:09
dogs hey
46:11
j michael here thanks for listening to
46:12
the vo meter podcast
46:14
it’s one of my favorites if you’re
46:15
looking for a great demo like the ones
46:17
you just heard check out jmcdemos.com
46:19
for more information
46:22
thanks again to brad for coming on the
46:23
show i think he actually asked me about
46:26
a year ago and i said sure we’ll get you
46:29
on and we’ve been so
46:30
so blessed with all the fabulous guests
46:32
we’ve had on that it’s hard to find time
46:34
sometimes to talk to people that
46:36
we are closest to so i’m really glad
46:38
brad was finally able to come on and
46:39
talk to us about his experience because
46:41
it is vast and
46:42
he has a good story yeah definitely i
46:44
think there’s a lot to learn and just
46:45
being
46:46
like i mean he’s such a likable guy it’s
46:48
like you just want to throw work at him
46:50
he’s like a big lovable teddy bear yeah
46:53
yeah he is a gentle giant if there ever
46:55
was that’s why
46:56
so that wraps up this episode of the vo
46:58
meter measuring your voice over progress
47:00
stay tuned for a flurry of content from
47:03
the one voice
47:04
usa conference we’ll be interviewing all
47:06
the speakers
47:07
ahead of time and we plan to have some
47:10
actual audio
47:11
from the show that we can intersperse
47:13
with some testimonials from people that
47:15
are attending
47:16
and look for that coming out next couple
47:17
of weeks yeah it’s going to be huge
47:20
i can’t wait and we will see you at the
47:21
conference august 13th through 16th
47:24
yeah we really hope to see you at the
47:25
event and if you do see us feel free to
47:27
say hi
47:28
and tell us what you like about the
47:29
podcast so thank you guys for listening
47:31
we’ll see in the next one
47:34
thanks for listening to this episode of
47:36
the vo meter
47:38
to follow along visit us at
47:41
www.vometer.com
47:43
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47:46
we’d also love to hear your comments or
47:47
suggestions for the show
47:49
or if you have a questionable gear
47:50
purchase tell us all about it on our
47:52
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47:53
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